I think its fair to say ducati have and always will be the ferrari of sportsbikes. The brand is incredibly powerful. Its a bit marmite, the brand thing, bit like Joey in that friends episode.... Ducati’s brand values are about passion, soul, etc. Bmw is about precision, engineering. Both coming at this from different angles which appeal to each of us in different ways. I would never buy a ferrari, but I have been tempted by a duc a few times.