I think you may need to recalibrate what you think are loyal customers. 19 out of every 20 bikes bmw sell are GS/GSA, those are the loyal bmw customers. Sports bike owners are notoriously fickle, swapping to the next best thing at the drop of a hat. Bmw s1000rr order books are full well into next year, it will be the best sports bike on the market by most measures, and easily the best value for money. If you were bmw would you be bothered about a few people cancelling because they have to wait longer than originally advised?
As for arrogance, I was talking to a dealer this week who told me BMW UK are honouring any agreed px value deals on the new bike where the px has not yet been taken in due to delays. I.e. owners wont be penalised for putting miles on their px bikes beyond the original date for delivery. Thats a pretty decent goodwill gesture and its going to cost them a few ?.
I agree the delays are disappointing but this is not uncommon for a new model launch of any premium car or bike. In the past I have waited up to a year for a car to be made but didnt throw my toys out of the pram. Good things come to those who wait... hopefully
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